HOW EXPERIENTIAL MARKETING BENEFITS YOUR BUSINESS
HOW EXPERIENTIAL MARKETING BENEFITS YOUR BUSINESS
How Experiential Marketing Benefits Businesses
The future of advertising is all about experiential marketing.Traditional marketing is a part of our lives,and still is relevant and has an impact. However,today the foundation of marketing is solely based on customer-centric approach.Businesses these days do anything and everything to leave the consumer spellbound and enthralled owing to the numerous benefits the service/product has to offer. This is where experiential marketing comes into the picture.
What is Experiential Marketing?
Experiential marketing is any type of marketing which targets our 5 senses – hearing, eye sight,touch, taste and smell. People are sense-driven. By focussing on these senses,a unique bond gets created between the customer and the brand thus leaving a positive impact on them.
In simple words, traditional forms of advertising like print, television, radio focusses on conveying the brand visually and verbally by explaining about the service/ product along with their key/unique features. Whereas, experiential marketing targets in attracting the customers and stupefy them by engaging them with the product.
This not only creates an emotional link between the consumer and the brand, but also creates trust and influences their purchasing decisions.
Tips for Experiential Marketing
● Identify and research about your target audience
● Determine the message you want to convey and plan an event or experience regarding that
● Think about interactive, creative ways to communicate about the benefits of your brand to pull customers towards it
● Plan a creative, impactful experience which is enduring, catchy and unforgettable
● Devise plans to capture your customers through online engagement(Social Media Platforms)
● Create a hashtag which is relevant to the event and encourage people to share it through their social media posts
● Measure the success of your experiential campaign
Few Experiential Marketing Ideas
● Pop-up shows
● Classes / workshop
● Giveaways
Benefits of Experiential Marketing
● They help to provoke new and unique content. Write about the event and spread the word about it through blogs, social media posts and you can also publish testimonials of clients and audiences who attended the previous event of yours.
● They help in building brand affinity. In today’s modern age, customers focus more on the experiences rather than the price or product features. With the correct experiential marketing strategies, you can establish an affinity with your customers which is ultimately lead to better sales
● They help in getting attention. Experiential marketing is a great way to attract earned media. The chances are high that every local newspapers and social media pages may talk about your event. You can even approach influencers to talk about the event/brand on their page and channel.
How to make sure your event is a hit
● Build a buzz and fizz about the event weeks before the date
● Make sure the campaigns and marketing ideas have an emotional impact on your customers
● Look for partnership possibilities. Team up with organisations related to your event to boost the impact on your experiential marketing event. This will help to enhance your brand image.
● Intensify your campaigns through social media. Use hashtags to get people interested to take part in the event. With a tad bit of creativity, your event can become a massive hit among the audience.
Closing Thought
Experiential Marketing is one major way through which brands can differentiate themselves from their competitors. In the road ahead, experiential marketing is definitely going to rise in popularity.
No matter what industry your business belongs to, we at Crazy Hippos, can help you devise innovative and creative ways to market your event and brand. Reach out to us, and let us create something amazing together!
COMMON ADWORDS MISTAKES AND THEIR SOLUTION
COMMON ADWORDS MISTAKES AND THEIR SOLUTION
You use AdWords, we use Adwords, everybody uses AdWords; it is obvious.
It is one of the greatest methods to target potential customers who are looking for what you are offering through the most popular search engine in the world. A great source to generate targeted traffic indeed.
Now let’s focus on the problem, if your campaigns are not set properly then you might have very limited return or probably a total waste of money. In this blog we will focus on the Google AdWords Search Network, the most common mistakes made in it and how you can avoid them in order to get better results.
Problem no.1 — Not researching keyword properly
Keyword research is absolutely essential in Google Adwords Search Network.Your account won’t perform well unless and until you are targeting the most relevant terms which you customers are searching linking them to the services and products offered by you. We have seen apparel companies who are very bespoke and offer the latest neck-cut women’s wear but only target the term ‘women’s wear’. Sure, it gets them some traffic to their site, but because it wasn’t relevant to what exactly they offered, they sold nothing.
Solution
There are so many tools available out there to research keywords such as Google AdWords Keyword Tool, WordStream & SEMrush etc. You first have to look at your products or services, then determine a base list of what you think is relevant terms and then understand what variations of them people are using when they search using any of these tools.
Using Google Console or using your own sites search reporting in Google Analytics, will give you an idea of what is more relevant to you and your target customers.
Problem no. 2– Only using broad match terms
You must have seen this alot, ad groups with only Broad Match keyword in them. It is because it’s the default match type that Adwords sets a keyword in unless directed otherwise. It means that your broad keywords would serve your ads; to anyone searching for your search phrase in any order whatsoever, or synonyms of your keywords or any other relevant search term.
As you must have guessed it from the name, it is broadly matching to your desired terms which means that your ads serve for much less relevant searches. This could cost money if at all you receive an irrelevant click or lower your click through as the user did not click your ad at all.
Solution
Either you or your hired SEO Specialist can include some Broad Match terms in your account. In cases where you either limited on budget or trying to drive highly targeted leads/sales, it’s less risky to target using Exact Match keywords, Phrase, Modified Broad Match. It is very transparent when it comes to measuring success.
Problem no. 3–Not using negative keywords
There are plenty of accounts not using the negative keywords, mostly because the current AdWords web platform does not specifies that you need it at the first hand.
AdWords allows you to use negative keywords as a way to exclude keywords that are not a good match to your product.
For example, if you sell designer women’s shoes but not athletic shoes, then you would not want you ad to show up when someone searches ‘women’s running shoes’, but at the same want it to show when a consumer searches ‘Women’s shoes’. Thus, you will add ‘running’ as a negative word.
Solution
Just as you research your keyword, you have to do research for your negatives. This will prevent you to spend money, which goes wasted on clicks for irrelevant terms and help to improve the account health overall. Negative keywords a=can be added to both the ad campaign and ad group level.
Problem no. 4– Too many adwords in an ad group
It all comes to one thing- targeting an ad to your user’s query, and for that you have to make sure that your ad groups are set up right. Yes, having many similar keywords in an ad group does sounds logical, but the trouble is, having too many adwords in a group can make you ad i the ad group match the user’s query. This will lower the CTR and harm the health of the campaign.
Not using ad groups is one another mistake people usually make. Instead of segmenting their ads into the groups based on similar type of keywords, they mix all the adwords into same ad group and show everyone the same ad.
Solution
Have a single, or at least two to three keywords ad groups, but certainly not more than 20 adwords per ad group. Through this, you can tightly control the ad copy which the user’s views and make it very closely relevant to the query they make. It will boost your CTR which in turn will help you lower your CPCs for the target terms, thus getting more conversions.
Problem no.5– Not considering ad scheduling
Ad scheduling on your campaigns is directly going to increase your performance. They are campaigns that are set live 24/7. This might constrain the account and limit its potential.
Some reasons to set up scheduling:
Business Hours: If you know that you are not going to offer your services at certain times of the day or know that the user might not search for your service at 3am, then there is no use of having your account live at that time.
Limited budgets: Set your campaigns time wisely especially when you have budget constraints. Reduce the time that it is live for only the prime search or buying ti es of the day for your business.
Solution:
Use Google Analytics and AdWords available to segment the best time of the day and the best day of the week to determine the best times to run your campaigns live. If you find a time or a day which is highly profitable and performs best then it would be appropriate to migrate that ad group.
Closing Thought
There are so many other mistakes that people make today but we these are the top five. Plan your campaigns, research you restructures and targeting, scrutinize your account and keep optimizing it.
If you have any questions after reading this article or need any help regarding any other issue that you might be facing in your adwords campaign, then leave a comment or reach out to us. We Crazy Hippos will be happy to assist you.
HOW TO OPTIMIZE MOBILE SITES FOR SALES
HOW TO OPTIMIZE MOBILE SITES FOR SALES
At present about 1.8 billion people use their mobile devices to shop online globally. However, by the end of 2019, over 2.5 billion mobile phone or tablet users will make mobile commerce transaction”.
In this blog we will focus on the same — that is how a business can succeed with mobile by having incredible experiences on website; and how exactly you can optimize your adword account which is Optimized Advertising.
Incredible Experiences
We have to give consumers exactly what they want.
When people want to know about your business or the services you offer, they will go through your website first. Earlier they used to get all the things through their desktop but now they will pick out their mobile phones and find you within seconds.
Thus, your mobile website has to be very well optimized.
Further, Provide a clear menu of your products. You could always have some sort of a pop up inviting users to subscribe or making users initiate some kind of action. Again, the kind of optimization you would do depend from website to website.
Guiding users taking action easily
Regardless of the product that you’re selling or the service you are offering, always induce mind behaviour. Always engage users to do some action on your website such as writing reviews, wishlists etc.
Giving users a beautiful and natural path to purchase
Study a person’s buying behavior on a particular website.This will be a time saving and convenient way for your consumers and for you as well. Again, the kind of website that you will be designing and the flow or the path will differ. But it is always better to look at your audience. Understand what all thing things they might be looking at. Watch all small micro- moments. Catch them and you could later optimize it and accordingly design your website.
Providing best experience considering consumer behaviour
In some instances people are looking to generate leads via a mobile websites. You can dwell up some forms in such scenarios. Forms which are easy to go through; and gets loaded on their interface easy. People must be able to fill out these forms. You would not want people to come to your website and then spend a lot of time just filling out forms rather than reviewing products and services.
Provide a clear and concise search box
if you have a lot of services and not sure of what the user might be looking for, having search box is very helpful. Allow the user to explore your content as much as possible. Place your content properly. This is where your content organisation skills come in.
Be concise and efficient in check out
People have various options to choose from not just yours. Anything that takes a lot of time, delays their search on website or the amount of time it takes for them from liking a product to buying it, might result in them leaving your website abruptly. You might lose your valuable customer to another website.
Make sure that you are mentioning all the points about checkout in one page itself. Allow people to have this seamless experience when they buy from your website.
PageSpeed Insights
40% of the people will abandon a website if it takes more than 3 seconds to load. Try to ensure you page loads as soon as possible.
In order to improve your Page Speed Insights you can reach out to Google itself. There is a page insight tool. A simple Google search will help you with it.
All you have to do is to paste the URL’s of your website or the landing page URL’s. Their system will scan the website for you and tell you the speed of that particular website in a mobile and also on a desktop device. This tool will also tell you what all needs to be done or optimized to increase its speed.
This tool is very handy and self explanatory for all those who don’t have time and usually don’t get into such nitty-witty things.
Mobile friendly test
Just as simple as checking your PageSpeed; all you have to do here is paste the URL’s of your website or landing pages. The system will scan and let you know whether it is mobile friendly or not. If it is, it will give you a ‘Yes’ signal. If it’s not, then it will let you know the things that has to be taken care of.
It might look a little technical but one glance from your webmaster will make him understand what exactly has to be done.
Here’s a quick summary of what makes a good mobile website
- Have a nice homepage and site navigation must be easy
- Provide them the ability to convert
- Make it easily usable, which is the usability and form factor
- Certified UX partners for implementation (only when needed)
- Mobile site analysis and optimization suggestions
- Site search (must for those who sell a lot of products)
- Form entry (if you are looking to generate leads)
A summary of what we discussed to optimize everything:
TEST: Page speed insights, Mobile friendly test and follow best practices for mobile optimized websites.
FIX:Switch your website to a mobile friendly site
OPTIMIZE:Make sure you campaign is optimized for you site
MEASURE: The effect of strengthening your presence on mobile.
That is pretty much it. Happy Optimizing!
If you need assistance, reach out to us, Crazy Hippos! Let us discuss over a cup of creativity!
Social media branding strategies businesses must follow
SOCIAL MEDIA BRANDING STRATEGIES BUSINESSES MUST FOLLOW
Social media is being used for a variety of purposes today. Whether it’s selling of products, content marketing, gaining subscribers, customer support, persuading followers to your brand point and swaying their hearts, social media provides you the perfect platform to reach out to your target audience and build your brand.
A recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year in order to gain new followers and build the reputation of their brand. You must also be looking to join the list of ‘known brands’ in your industry.
However,today everyone is into strengthening their online brand profiles,thus to stand out,you must differentiate your brand’s identity. But the problem is, with so many different social media platforms available and each of them are loaded with competition, how will one carve out their own brand’s position on Twitter, Instagram, Facebook etc.
Here’s everything you need to understand about successfully using the social media platform to build a recognisable brand known for its positive qualities that will help you gain and retain followers. Read on and find out.
1. Choose the right networks that support your brand image
You shouldn’t blame yourself if your are unable to gain any traction on some of the social media platforms you are active on. There are hundreds of social media apps out there and it is normal to get tempted and jump into all of them to try them out. But, you must understand that not every social media platform will go for your brand or product. You must be careful in finding the network that fits with your brand’ image. Otherwise, you will find yourself struggling to make any progress.
- Facebook is the best platform today for increasing brand awareness. Facebook can prove to be a great platform for promoting any brand virtually, mostly because of its huge user base.
- Instagram, who’s parent company is Facebook, is another great option for the brands that are mostly into images, such as the clothing companies and retailers or any apparel startups. It is immensely effective for reaching young adults.
- Pinterest, on the other hand, is an excellent network to reach out to women, especially for those brands who are into jewellery or clothing. Also, it will be useful to reach out professional writers.
- LinkedIn is the ultimate network if you operate a B2B business rather than B2C. You can easily connect with corporate influencers and promote your business-related content.
2. Utilise Visual Branding and develop Brand’s voice
Visuals are very important and are proven effective in social media branding. But be consistent, if your profile in one network looks different from another, then it will create discomfort among users and will also come off as they are owned by two different companies. You must have your branding to be consistent in all your channels. Through this, people will automatically recognize your company regardless of the site they are using.
Coca Cola can be taken as the best example. If you will go through their Facebook, Twitter or Instagram pages, you will notice the consistency in their colour and design.
With visuals comes your voice. Your brand’s personality must be reflected in the posts you make. You must develop your social media voice, which is the way your brand communicates through the tweets, Facebook posts, etc. Be sure of the tone you are taking, for example, Coca Cola’s tone is more conversational rather than formal. Consider your target audience, your brand’s culture and authenticity before finalizing the brand’s voice.
3. Produce and Provide Valuable Content
This goes without saying that content is the major player in your communication. In order to create a strong brand reputation you must focus on creating useful content that your target audience would want to share further, rather than the usual uninteresting lines that doesn’t go farther than your common subjects.
Remember these principles while crafting your content for social sharing:
- Each content produced by you must support your brand’s image. Humour is difficult to pull off but if at all your are using memes then make sure that they are used effectively. Memes can be powerful brand-building tool today as there are separate pages in Facebook and Twitter which are only into memes post. But in cases where you are not sure of the type of feedback you will receive with the meme strategy then resist the temptation to create memes. It can have harmful results also.
- Understand which type of content will gain visibility on your social network. Good images will prove to be more effective. You won’t need more content with the images, one-liners would do too.
- Never be afraid to use visual content. Articles that have images in it receives 94 percent more views. Twitter content with images will receive twice the number of views than expected, even though you must have noticed that there are seven times more text posts on twitter.
Remember, you must post regularly. Nothing will kill you branding strategy or effort more than irregular posting.
4. Connect with Influencers
Providing interesting, creative and killer content regularly is one of the important aspect but it is not the only aspect required for promotion. Content posted by Starbucks or Nike will get more engagement as they are established brands for decades. But if you are new then make sure that your voice doesn’t gets lost in the noise
One of the fastest and best ways to amplify your branding results is to leverage audiences existing influencers in your industry have already built. You have to build relationships with influencers. It will help you get the audience that is already established in your industry. The trust and respect is there among the audience, get cosigned or mentioned from them and you will see the results.
5. Engage, Encourage and Echo
Post regularly with facts, creative content, events. Conduct campaigns to encourage people to participate, make them a part of your brand. Reply to their comments, tweets and messages. Engage them, let them know that you are there to hear their queries and responses.
Get yourself a professional social media team that will handle all your social media networks and keep the audience engaged.
Once you successfully perform all the steps, your brand’s name will echo in the social media platform. You will be known, you will be preferred and you will be identified.
Do not have time to manage all your Social Media Pages?
We can help with everything. By everything we mean digital strategising, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time. Reach us and let’s create something amazing!
Elementor #12456
Social media is being used for a variety of purposes today. Whether it’s selling of products, content marketing, gaining subscribers, customer support, persuading followers to your brand point and swaying their hearts, social media provides you the perfect platform to reach out to your target audience and build your brand.
A recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year in order to gain new followers and build the reputation of their brand. You must also be looking to join the list of ‘known brands’ in your industry.
However,today everyone is into strengthening their online brand profiles,thus to stand out,you must differentiate your brand’s identity. But the problem is, with so many different social media platforms available and each of them are loaded with competition, how will one carve out their own brand’s position on Twitter, Instagram, Facebook etc.
Here’s everything you need to understand about successfully using the social media platform to build a recognisable brand known for its positive qualities that will help you gain and retain followers. Read on and find out.
1. Choose the right networks that support your brand image
You shouldn’t blame yourself if your are unable to gain any traction on some of the social media platforms you are active on. There are hundreds of social media apps out there and it is normal to get tempted and jump into all of them to try them out. But, you must understand that not every social media platform will go for your brand or product. You must be careful in finding the network that fits with your brand’ image. Otherwise, you will find yourself struggling to make any progress.
- Facebook is the best platform today for increasing brand awareness. Facebook can prove to be a great platform for promoting any brand virtually, mostly because of its huge user base.
- Instagram, who’s parent company is Facebook, is another great option for the brands that are mostly into images, such as the clothing companies and retailers or any apparel startups. It is immensely effective for reaching young adults.
- Pinterest, on the other hand, is an excellent network to reach out to women, especially for those brands who are into jewellery or clothing. Also, it will be useful to reach out professional writers.
- LinkedIn is the ultimate network if you operate a B2B business rather than B2C. You can easily connect with corporate influencers and promote your business-related content.
2. Utilise Visual Branding and develop Brand’s voice
Visuals are very important and are proven effective in social media branding. But be consistent, if your profile in one network looks different from another, then it will create discomfort among users and will also come off as they are owned by two different companies. You must have your branding to be consistent in all your channels. Through this, people will automatically recognize your company regardless of the site they are using.
Coca Cola can be taken as the best example. If you will go through their Facebook, Twitter or Instagram pages, you will notice the consistency in their colour and design.
With visuals comes your voice. Your brand’s personality must be reflected in the posts you make. You must develop your social media voice, which is the way your brand communicates through the tweets, Facebook posts, etc. Be sure of the tone you are taking, for example, Coca Cola’s tone is more conversational rather than formal. Consider your target audience, your brand’s culture and authenticity before finalizing the brand’s voice.
3. Produce and Provide Valuable Content
This goes without saying that content is the major player in your communication. In order to create a strong brand reputation you must focus on creating useful content that your target audience would want to share further, rather than the usual uninteresting lines that doesn’t go farther than your common subjects.
Remember these principles while crafting your content for social sharing:
- Each content produced by you must support your brand’s image. Humour is difficult to pull off but if at all your are using memes then make sure that they are used effectively. Memes can be powerful brand-building tool today as there are separate pages in Facebook and Twitter which are only into memes post. But in cases where you are not sure of the type of feedback you will receive with the meme strategy then resist the temptation to create memes. It can have harmful results also.
- Understand which type of content will gain visibility on your social network. Good images will prove to be more effective. You won’t need more content with the images, one-liners would do too.
- Never be afraid to use visual content. Articles that have images in it receives 94 percent more views. Twitter content with images will receive twice the number of views than expected, even though you must have noticed that there are seven times more text posts on twitter.
Remember, you must post regularly. Nothing will kill you branding strategy or effort more than irregular posting.
4. Connect with Influencers
Providing interesting, creative and killer content regularly is one of the important aspect but it is not the only aspect required for promotion. Content posted by Starbucks or Nike will get more engagement as they are established brands for decades. But if you are new then make sure that your voice doesn’t gets lost in the noise
One of the fastest and best ways to amplify your branding results is to leverage audiences existing influencers in your industry have already built. You have to build relationships with influencers. It will help you get the audience that is already established in your industry. The trust and respect is there among the audience, get cosigned or mentioned from them and you will see the results.
5. Engage, Encourage and Echo
Post regularly with facts, creative content, events. Conduct campaigns to encourage people to participate, make them a part of your brand. Reply to their comments, tweets and messages. Engage them, let them know that you are there to hear their queries and responses.
Get yourself a professional social media team that will handle all your social media networks and keep the audience engaged.
Once you successfully perform all the steps, your brand’s name will echo in the social media platform. You will be known, you will be preferred and you will be identified.
Do not have time to manage all your Social Media Pages?
We can help with everything. By everything we mean digital strategising, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time. Reach us and let’s create something amazing!
Elementor #12457
Social media is being used for a variety of purposes today. Whether it’s selling of products, content marketing, gaining subscribers, customer support, persuading followers to your brand point and swaying their hearts, social media provides you the perfect platform to reach out to your target audience and build your brand.
A recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year in order to gain new followers and build the reputation of their brand. You must also be looking to join the list of ‘known brands’ in your industry.
However,today everyone is into strengthening their online brand profiles,thus to stand out,you must differentiate your brand’s identity. But the problem is, with so many different social media platforms available and each of them are loaded with competition, how will one carve out their own brand’s position on Twitter, Instagram, Facebook etc.
Here’s everything you need to understand about successfully using the social media platform to build a recognisable brand known for its positive qualities that will help you gain and retain followers. Read on and find out.
1. Choose the right networks that support your brand image
You shouldn’t blame yourself if your are unable to gain any traction on some of the social media platforms you are active on. There are hundreds of social media apps out there and it is normal to get tempted and jump into all of them to try them out. But, you must understand that not every social media platform will go for your brand or product. You must be careful in finding the network that fits with your brand’ image. Otherwise, you will find yourself struggling to make any progress.
- Facebook is the best platform today for increasing brand awareness. Facebook can prove to be a great platform for promoting any brand virtually, mostly because of its huge user base.
- Instagram, who’s parent company is Facebook, is another great option for the brands that are mostly into images, such as the clothing companies and retailers or any apparel startups. It is immensely effective for reaching young adults.
- Pinterest, on the other hand, is an excellent network to reach out to women, especially for those brands who are into jewellery or clothing. Also, it will be useful to reach out professional writers.
- LinkedIn is the ultimate network if you operate a B2B business rather than B2C. You can easily connect with corporate influencers and promote your business-related content.
2. Utilise Visual Branding and develop Brand’s voice
Visuals are very important and are proven effective in social media branding. But be consistent, if your profile in one network looks different from another, then it will create discomfort among users and will also come off as they are owned by two different companies. You must have your branding to be consistent in all your channels. Through this, people will automatically recognize your company regardless of the site they are using.
Coca Cola can be taken as the best example. If you will go through their Facebook, Twitter or Instagram pages, you will notice the consistency in their colour and design.
With visuals comes your voice. Your brand’s personality must be reflected in the posts you make. You must develop your social media voice, which is the way your brand communicates through the tweets, Facebook posts, etc. Be sure of the tone you are taking, for example, Coca Cola’s tone is more conversational rather than formal. Consider your target audience, your brand’s culture and authenticity before finalizing the brand’s voice.
3. Produce and Provide Valuable Content
This goes without saying that content is the major player in your communication. In order to create a strong brand reputation you must focus on creating useful content that your target audience would want to share further, rather than the usual uninteresting lines that doesn’t go farther than your common subjects.
Remember these principles while crafting your content for social sharing:
- Each content produced by you must support your brand’s image. Humour is difficult to pull off but if at all your are using memes then make sure that they are used effectively. Memes can be powerful brand-building tool today as there are separate pages in Facebook and Twitter which are only into memes post. But in cases where you are not sure of the type of feedback you will receive with the meme strategy then resist the temptation to create memes. It can have harmful results also.
- Understand which type of content will gain visibility on your social network. Good images will prove to be more effective. You won’t need more content with the images, one-liners would do too.
- Never be afraid to use visual content. Articles that have images in it receives 94 percent more views. Twitter content with images will receive twice the number of views than expected, even though you must have noticed that there are seven times more text posts on twitter.
Remember, you must post regularly. Nothing will kill you branding strategy or effort more than irregular posting.
4. Connect with Influencers
Providing interesting, creative and killer content regularly is one of the important aspect but it is not the only aspect required for promotion. Content posted by Starbucks or Nike will get more engagement as they are established brands for decades. But if you are new then make sure that your voice doesn’t gets lost in the noise
One of the fastest and best ways to amplify your branding results is to leverage audiences existing influencers in your industry have already built. You have to build relationships with influencers. It will help you get the audience that is already established in your industry. The trust and respect is there among the audience, get cosigned or mentioned from them and you will see the results.
5. Engage, Encourage and Echo
Post regularly with facts, creative content, events. Conduct campaigns to encourage people to participate, make them a part of your brand. Reply to their comments, tweets and messages. Engage them, let them know that you are there to hear their queries and responses.
Get yourself a professional social media team that will handle all your social media networks and keep the audience engaged.
Once you successfully perform all the steps, your brand’s name will echo in the social media platform. You will be known, you will be preferred and you will be identified.
Do not have time to manage all your Social Media Pages?
We can help with everything. By everything we mean digital strategising, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time. Reach us and let’s create something amazing!
HOW TO WRITE CONTENT FOR LANDING PAGE THAT CONVERTS
HOW TO WRITE CONTENT FOR LANDING PAGE THAT CONVERTS
It is a known fact that landing pages convert better than a homepage. Successful marketers are aware of the fact that creating a new product or service and launching it through the home page will not be as successful when compared to promoting it through a dedicated landing page. Here a few tips on how to write content for landing page that converts.
Why are landing pages so important?
Landing ages are important because they have the ability to segment the prospects into subgroups of consumers. They can align the right message to the right audience at the right time.
Landing page apprehending process
- Identify the selling points and USPs of the product or service
- Identify the visuals and copy you need to convey the USP’s clearly and concisely
- Lastly, design your page in a way that is creates an impact on your audience
In simple;
- Get attention
- Turn that attention into interest
- Translate that interest into action
A landing page is for conversions, plain and simple. However to get to conversions, words are the primary tool in the pursuit.
#1 The headline should be indicated and associated directly from where your visitor came to the landing page or ad copy that drove the click. This is the most important part of your landing page
#2 Be specific with a clear call to action. You can use graphic buttons or hotlinked text. It should be able to guide the prospect what they actually should o. Test your CTA copy before zeroing on a final one.
#3 Write in the second person – You and Your. Nobody wants to know about you or your company. The only thing they will be interested in is how the particular service or product benefits them and about the deals and offers.
#4 Write your copy not to showcase your creativity or ability to write clever and witty phases. It is of no use if the particular copy is not understood by a common man. Write a clear and persuasive message which can actually be understood by reading it the first time.
#5 Keep the most important points at the beginning of the landing page or at the end. Human beings tend to pay more attention only to the beginnings and ends. They may omit reading the middle lines. Hence keep your most critical and crucial messages and arguments in the beginning or end.
#6 Eliminate the unwanted information such as too many navigation bars, links and visuals. The reader should be able to concentrate exclusively on your copy and the supporting visuals.
Closing Thought
Do you need help to design or redesign your website and landing page?
Let us, Crazy Hippos, take a look and perform a quick audit of your site. We’ll give you our honest opinion on what your sites got going for it and where it could use some improvement. If it’s got nothing good going on, we’ll put it to you gently and then show you how great your website could truly be.
3 BEST WAYS TO INCREASE ENGAGEMENT THROUGH FACEBOOK
3 BEST WAYS TO INCREASE ENGAGEMENT THROUGH FACEBOOK
Facebook engagement is when a content piece reaches the audience and they are forced to drop in response to it. You can also call it a content that creates an impact on people and they relate to it in one way or another. In a hyperactive world where the attention span has reduced to microseconds. It’s imperative to come up with new ways to ensure that your consumer is still hooked to you.
If you have felt that irrespective of how much you are posting online, customers likes, and the response is always low then maybe what you are doing is not relatable to them. Talking about relatability doesn’t really mean you have to talk about their likes and dislikes. There are multiple ways you can trigger the response from the consumer. Here we have listed a couple of ways you can do so and drive results and engagement.
User-Generated Content Always Wins
People trust people more than anyone else. Using the testimonials to create trust and engagement is one of the tried and tested methods brands have used for ages. Take Dove for example. Most of their ads are where women are talking about how their skin has turned softer and smoother after continuous use. You can do the same for digital platforms. Collect reviews and testimonials from your customers and post them across Facebook.
Sharing the content sent by your customer shows how much you care about your consumer community. You can experiment with this content as well. Instead of simply showing a testimonial, you can show a customer journey. How a customer faced an issue and your team successfully solved it within a limited time-frame. It will not only show a happy customer but also how steadfast you are when it comes to taking care of your consumer base. Furthermore, you can run a campaign on sharing reviews from the different audience on your product. If you have an FMCG product, you can share what a teenager feel about it, a mother, working professionals, so on and so forth. It will show the diversity in your consumer base and strengthen your brand in the market.
Run a contest
The best way to connect with the audience and drive engagement is through running a contest. You don’t have to go large scale. You can run a simple puzzle contest wherein people send back responses of guessing a word, simplifying the jumbled image of your product, etc. A contest can be anything simple, fill in the blank, find the difference, etc. You can also run a contest wherein they can share selfies while using your product or a content piece related to the theme of your product.
All you have to do is to make sure that the contest is fun, does not require too many clicks or becomes troublesome for customers to play it, and there is a price at the end of it such as a coupon, voucher, free hamper, etc. A little post boost can take you a long way, so do consider that as well.
Always use the Topical Days
Another important way is to tap into the festive and important days to connect with the audience. It is the best time to get closer to your audience. You can run a campaign dedicated to a festive season or simply have a single post that talks to the customer and wishes them. A simple post also does a lot because that way consumer remembers you. Your post comes across them and subconsciously you get registered in their mind. Plus, if your post is creative enough, there are possibilities of it getting shared and driving a new customer base and larger engagement. That’s just like icing on the cake.
Always remember, topical posts are a good way to leverage your brand. But it is important that the content produced is relevant to the consumer and still revolves around your business or product. It has to be a win-win situation for both. Topical posts are a good way to humanize your brand, make a difference, and interact with your audience.
Apart from these, you can also try to go live on Facebook as it increases engagement in big time. You can share your own updates and go beyond business i.e., your recent CSR undertaking, community projects, etc. These are some of the common ways your brand can rise above the competitive level and attract audience and engagement towards it.
If you are looking for a detailed and more customized engagement plan for your brand, reach out to us. We have a team of digital experts and content professionals who will help your brand reach its maximum social media potential.
5 REASONS WHY STARTING A BUSINESS WITH YOUR FRIEND WILL BE A HIT
Jobs and Wozniak, Hewlett and Packard, Ben & Jerry, Walt & Disney… there’s a reason these famous business partnerships resonate with us. These companies were found together by friends.
We have heard stories of friends who suddenly had the eureka moment and started a business plan.
With Friendship Day coming up this Sunday, we at Crazy Hippos will tell you what’s unique about having a friend as a business partner.
#1 YOUR OFFICE.. YOUR RULES
Working with friends is always fun. So many inside jokes, laughters, pulling each others legs and what not. The whole process of running a business becomes more easier. When one is down and feels stressed, the other is always there to brighten them up.
#2 YOU ARE ALWAYS THERE FOR EACH OTHER
Every friendship is built on the foundation of trust. This in turn allows you in building and growing your business. Making decisions during legal matters becomes easier, since you bhoth have known each other forever. In the earlier stages of the business, it is very important to not doubt the other person and stay united. When the friendship is already on top gear, all problems will take a back seat.
#3 KNOWING EACH OTHER IN AND OUT
The best part about starting a business with your friend is you know each other’s weaknesses. We know what the other person is better at and their hidden talents. It becomes easier to unleash the talents and superpowers in them .
Often successful business partners are those, who complement each other’s weaknesses and strengths. The greatest example is that of Walt and Disney. While Walt was a creative person, Disney was a sensible financier. What’s more better than having a co-founder who loves doing what you are hate… and even better if he is your BEST FRIEND!
When you are friends, you understand each other — both your similar values and your different preferences. By understanding your differences, you never step on your co-founders’ toes. In fact, you will always be incredibly relieved when your friend happily steps up to tackle the tasks which you are dreading.
#4 PILLAR OF SUPPORT
A “friend is need is a friend indeed” holds true even in the business aspect of life. You know that you are not facing a problem alone when your friend is the co-founder. You believe that together you can find the precise solution for every problem being shooted upon you. Having a friend by your side provides stability and also gives many emotional moments which are later turned into funny events to narrate to your family & friends.
#5 TOGETHER WE CAN FIND A SOLUTION FOR EVERYTHING
Being friends for at least a few years, you would have already solved plenty of problems together. Though the process of finding a solution for the problems may be tireful and annoying, you know that you can do it because you have faced even worse scenarios in the past.
So what are you waiting for? Call up your friends and start thinking if you should start a business together this friendship’s day. HAPPY FRIENDSHIP DAY FOLKS!
Looking for a Digital Marketing friend? We can help with everything. By everything we mean digital strategising, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your r digital marketing needs with absolute professionalism and creativity at the same time.
Reach us and let’s create something amazing!
