WHAT YOU MUST KNOW ABOUT YOUR DIGITAL MARKETING POSTS
What hits you first when we say Digital Posts?
If you have ever been pitched by any digital marketing agency then you must have come across them saying “We’ll provide weekly posts”. And you must be thinking it as a visual, maybe? Digital marketing posts does not have to be necessarily a creative visual. They can be anything that your consumer finds interesting.
For example, if you are in fashion business and offer latest design clothing range then even an update on top model’s new wardrobe changes will also fetch you readers. You don’t necessarily have to stick to posts that talk about your offers or discounts, you can have a simple visual that appreciates a new trend.
Here, we have put forth some of the most usual yet extremely crucial points that you must know if you are taking product to digital platforms, to be more precise social media platforms.
1.Try out photography
Though graphic designs are dominant when it comes to making a creative visual, one cannot deny the popularity of photography these days in advertising. An Eye-popping photo can do wonders for your business. Plus you have the opportunity to make it personal with photographs. It works great when you want to showcase your in-house office culture and diversity.
2.Inspire consumers through videos
Sometimes consumers themselves don’t know what they want. Every millenial today is looking for inspiration. Just take the bottle-flipping challenge. It went viral for no reason. People started uploading their videos of flipping bottles across the world. Sometimes you don’t need something huge. Any minimal idea can bring loads of engagement. Talk to people about their problems and let them know that you are not just here to help but also to inspire. If you have a product, put out videos on how to use it. Example, if you offer a cricket bat, make videos on batting tips.
3.Humanize your brand
Connect with your consumers on their level. Emotional content sells more than anything. Have videos or photos or even graphical elements to show the various walk of life that somehow connects with your brand. Or how you want to help people or change something for good through what you offer. The best example for this would be the Ariel ad on ‘Why is Laundry only a mother’s job?’ Dads #ShareTheLoad.
4.Have simple updates
You don’t have to stuff up your page with creatives or images related on about your product. Stop singing your own rhyme. Be the part of trend. If you offer Spices then post a Cooking tutorial of some nice preparation. Or simply put up one or two liners about anything that is trending in your segmented market. Your ultimate goal is to engage people, thus it’s better to talk about things they want to hear. Don’t make your Digital Marketing posts boring and consistent.
5.Talk to people
Tips, reply to comments, checklists, ‘how-to’ simple images or videos perform very well on social media. When they will feel important and valued they will come back to you.
6.Your visual lookbook
Do no stuff up unnecessary content in a visual and do not keep unnecessary graphical elements too. Layman should understand the communication immediately. Sometimes two words of strategic copy will do and sometimes you need a 100 words long copy. Sometimes just one image on the center will do and sometimes you have to take the rainbow path i.e., colourful background and images. Remember your posts and your brand must walk on the same route.
We hope these points inspire you to take up a more creative way for your digital marketing campaign. Social Media is vast platform which is already swamped with numerous brands trying to catch the consumer’s eye. Make sure you stand out with something new.
Looking for a reliable Digital Marketing Agency in Chennai?
We can help with everything. By everything we mean digital strategising, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time.
WHY DIGITAL MARKETING IS A MUST IN REAL ESTATE
WHY DIGITAL MARKETING IS A MUST IN REAL ESTATE
When it comes to marketing, digital is the way of the future.
Digital marketing can provide advantages to different industries, and, in the case of the real estate industry, the results are almost transformative. Gone are the days of age old marketing plans consisting solely of person-to-person events and traditional media. Instead, reaching the customers through email and social networks are now crucial to every company’s marketing efforts. Although people will always make their final choice to buy in person, a majority of research is done by buyers beforehand, making them form strong opinions even before viewing properties. For this reason, we suggest realtors to maintain a strong online presence.
“Certainly the advent of technology and electronic commerce has had an immense impact on the real estate industry.” – Michael Oxley
It’s a situation to which you either adapt or simply be left behind. With smartphones in hand, every person has become smart and knows how to research an avenue well before investing in it. Same goes for Real estate. Every buyer is now searching for brokers, dealers, projects, and sellers online, and even comparing prices online. It becomes all the more necessary for the Real Estate businesses to market digitally.
#1 Visibility
Active social media accounts and a constructive website offer brand enforcement and recognition that would not be found in traditional media. Being visible and active in such places
where people are looking, builds a trust for the companies in the minds of the buyers.
#2 Better Customer Interaction
Clear messages in regards to the prices and locations of the projects gives the customer a better idea. And a substantial digital presence gives you the opportunity to interact with the customer and engage with them in conversations. Blogging and leaving interactive elements in the form of buttons, and feeds can generate excellent results.
#3 Higher Conversion
Conversation to Conversion. From visiting your websites through the ads in Facebook pages to getting engaged in a conversation through commenting on the blogs. When a customer gets an active response to his issues, he gets a better idea of the projects and as mentioned above, there is trust that gets built in the process. And you have converted a visitor to a customer.
#4 Lesser marketing costs
Promoting a business online, reaches out to a wide range of customers. Unlike traditional media (print, television, etc.) that chuck high rates, and in some cases go ineffective at reaching the target market. If you’re looking to attract more real estate leads to your website, increase your appeal in the digital marketplace or boost your branding online, there are several key strategies you are going to want to know that work.
#5 SEO
The better the SEO, the more your customers. As your company’s name tops the search chart, people are obviously going to visit your website first before anyone else’s. 89% of the marketers have said that their SEO marketing efforts is very successful.
#6 Social Media
The best player when it comes to real estate is the social media. It is accounted for having drawn the maximum number of visitors to a company’s website. According to studies, a person visits and revisits his social media account 3-4 times a day. And your real estate business can make the most out of their visits.
#7 E-mail marketing
A study showed that 14.1% of those who open Real estate related email, click at least one link in the message. Emails can also be a great way to increase revenue. Customers who have shown interest in certain properties can be sent relevant information via email. This is a great way to keep buyers engaged and updated on current developments.
#8 Content marketing
Blogs and content that the customers find relevant and helpful can engage a customer’s interest in your company.It is important to any real estate agents marketing plan because people want to know more and more about a community, the financial scenario and other useful information, before finally investing on that project.
Looking for a reliable Digital Marketing Agency?
We can help with everything. By everything we mean digital strategising, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time.
Reach us and let’s create something amazing!
DIGITAL MARKETING HACKS FOR EARLY STAGE STARTUPS
DIGITAL MARKETING HACKS FOR EARLY STAGE STARTUPS
Starting your own business? A whole bunch of feelings must be rushing down–excitement, fear, hope and what not! Giving shape to your idea is not a child’s play especially if you are a budding entrepreneur who’s looking to establish your own brand name in this cut-throat market. Having an idea is other thing and popularising it is another. You and your product is great but does your audience know you exist?
This article is here to help you create a viable position for your product in the market. What should you do to make your startup popular? Marketing, of course!
Marketing is the heart of business. In this era, the internet provides you with a variety of tools that will help your business in gaining popularity, engage with customers, build relationships and much more. This is where digital marketing comes into play. Digital marketing will help target a larger range of audiences with better interaction with the consumers. Here are some digital marketing hacks that early stage startups should keep in mind.
1. CREATE EVERGREEN CONTENT
Content marketing is one of the most popular buzzwords in Digital Marketing. Regardless of the industry – whether you are running a bakeshop, law firm, or technology start-up – creating killer content that is clear, concise and compelling is important in order to increase more inbound traffic to your website. Research the keywords that will help you reach to the target audience. If your content marketing is done right, it will boost your SEO–allowing your business and activities to be better referenced across all possible ways of reaching you. Content marketing will also allow you to connect to your customer and to earn valuable feedback on your activities, product, service etc.
2. SEO (SEARCH ENGINE OPTIMIZATION)
SEO is a must for every startup as it greatly helps in the promotion of a website or a brand. It not only increases traffic to your website but also builds trust. People have a higher level of trust on websites which have a higher level of ranking. Mostly people go through the first page for searching a particular product or service. They don’t go to the next page. If your website ranks high in search results when consumers search with keywords related to your products, it leaves an impression that you are a reputed company.
3. GIVEAWAY ALERT
Everyone loves getting something for free. Who doesn’t like a good competition– especially when there is a prize at the end? Hosting contests and giveaways is another excellent tip to grow your small business. It encourages users to visit your website for contest details and hopefully check for other products or services you offer. This empowers the consumers to do the marketing for you. While your giveaway is in full swing, be sure to update contestants throughout the length of the contest.
4. SOCIAL MEDIA PLATFORMS
Social media is becoming one the most important aspects of digital marketing. It makes it easier for your customers to find you and connect with you. When you post in your social media network, anyone who likes or follows your profile will see it and this will increase the brand awareness. For instance, let’s say you post a new article on your facebook page. Your post gets shared among your followers, and the more people click the post, the more visits you will have to your website. Thus your website will rank higher on google. The more quality content you share, the more inbound traffic you will generate and there will be an increase in brand recognition as an end result.
5. EMAIL MARKETING
Nope, social media isn’t the only platform that helps a company’s brand awareness. Email marketing is great for taking advantage of impulse buying. There aren’t many other marketing platforms which allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel. Email marketing gives you the ability to increase the interest level and brand awareness, by staying on top of their mind. With the personalization of email, you can tailor your message to be warm and friendly and not cold, stale, and corporate. The personal touch will help them connect with your company on a personal level and not think you are just interested in having them buy something. This ultimately builds relationships, loyalty, and trust among your subscribers.
Other than these, there are numerous ways to popularise your brand or make your product a hero in front of your customer. Regular marketing posts will help you attract customers like never before. Solid SEO Techniques are another amazing tool for brand positioning.
Looking for a reliable Digital Marketing Agency in Chennai?
We can help with everything. By everything we mean digital strategising, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time. Call us and let’s create something amazing, together!
5 REASONS WHY STARTING A BUSINESS WITH YOUR FRIEND WILL BE A HIT
5 REASONS WHY STARTING A BUSINESS WITH YOUR FRIEND WILL BE A HIT
Jobs and Wozniak, Hewlett and Packard, Ben & Jerry, Walt & Disney… there’s a reason these famous business partnerships resonate with us. These companies were found together by friends.
We have heard stories of friends who suddenly had the eureka moment and started a business plan.
With Friendship Day coming up this Sunday, we at Crazy Hippos will tell you what’s unique about having a friend as a business partner.
#1 YOUR OFFICE.. YOUR RULES
Working with friends is always fun. So many inside jokes, laughters, pulling each others legs and what not. The whole process of running a business becomes more easier. When one is down and feels stressed, the other is always there to brighten them up.
#2 YOU ARE ALWAYS THERE FOR EACH OTHER
Every friendship is built on the foundation of trust. This in turn allows you in building and growing your business. Making decisions during legal matters becomes easier, since you bhoth have known each other forever. In the earlier stages of the business, it is very important to not doubt the other person and stay united. When the friendship is already on top gear, all problems will take a back seat.
#3 KNOWING EACH OTHER IN AND OUT
The best part about starting a business with your friend is you know each other’s weaknesses. We know what the other person is better at and their hidden talents. It becomes easier to unleash the talents and superpowers in them .
Often successful business partners are those, who complement each other’s weaknesses and strengths. The greatest example is that of Walt and Disney. While Walt was a creative person, Disney was a sensible financier. What’s more better than having a co-founder who loves doing what you are hate… and even better if he is your BEST FRIEND!
When you are friends, you understand each other — both your similar values and your different preferences. By understanding your differences, you never step on your co-founders’ toes. In fact, you will always be incredibly relieved when your friend happily steps up to tackle the tasks which you are dreading.
#4 PILLAR OF SUPPORT
A “friend is need is a friend indeed” holds true even in the business aspect of life. You know that you are not facing a problem alone when your friend is the co-founder. You believe that together you can find the precise solution for every problem being shooted upon you. Having a friend by your side provides stability and also gives many emotional moments which are later turned into funny events to narrate to your family & friends.
#5 TOGETHER WE CAN FIND A SOLUTION FOR EVERYTHING
Being friends for at least a few years, you would have already solved plenty of problems together. Though the process of finding a solution for the problems may be tireful and annoying, you know that you can do it because you have faced even worse scenarios in the past.
So what are you waiting for? Call up your friends and start thinking if you should start a business together this friendship’s day. HAPPY FRIENDSHIP DAY FOLKS!
Looking for a Digital Marketing friend? We can help with everything. By everything we mean digital strategising, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your r digital marketing needs with absolute professionalism and creativity at the same time.
Reach us and let’s create something amazing!
CREATE THE PERFECT INSTAGRAM BUSINESS PROFILE FOR YOUR BRAND
CREATE THE PERFECT INSTAGRAM BUSINESS PROFILE FOR YOUR BRAND
Instagram is a great social network.
For example, it’s great for artists, models, and anyone who wants to make sure the entire world knows how cute their cat is.
But is it a worthwhile network for businesses looking to generate new sales and customers? In a word, absolutely.
Instagram was once considered an app to share over-filtered photos with your close friends. Now it’s a stimulating hub of brand activity and the perfect platform for marketers to thrive. With over 500 million (and counting) users of the app worldwide, it’s clear to see why this is such a great platform to utilise for your brand. So how do you make the most of your Instagram business profile?
Make use of influencers
The notion of ‘influencer marketing’ has been around for years, but Instagram has escalated it hugely. Creating relationships with influencers who are relevant to your brand can have a huge impact on how many people see your page and possibly convert to customers of your product or service. Remember to keep it relevant to your product or service, and do your research on influencers.
Here are a few ways you can leverage influencers to grow your own following:
- * You can simply pay them to share your content. This is known as a “paid shout-out”
- * Instead of paying money for a shout-out, you can also pay with products. Try shipping a product to an influencer in return for a post or comment
- * You can ask them to share your content for free. In this case, your best bet is probably to offer to share some of their content in return (this is called S4S, or shout-out for shout-out)
Be aware of Instagram’s new (ish) algorithm
Like a lot of other social platforms, posts on user’s main feed no longer appear in chronological order. Instead, the app uses its algorithm to calculate what it thinks the user wants to see first. The algorithm is mainly based on engagement rates (likes and comments), meaning it is crucial for brands to post engaging content on their Instagram. Try using CTAs (call to actions) in your post to encourage people to like and comment on your post.
E.g. “Tag a friend who would love this.”
Stand out with your bio
First impression counts And on Instagram, you make your first impression with your bio. People will check out your bio and decide whether or not they like your company before they even view any of your posts. Which means that having a great bio could spell the difference in earning another follower and potential sale…or not.
Instagram is a visual platform, so the need for great quality content is a must. Your profile as a whole should be pleasing to look at too, not just each picture on a feed. Be consistent with your branding and imagery to ensure your page is looking aesthetically pleasing. If your profile looks messy or dull, people aren’t going to want to follow you.
Instagram Business Profile
If you have a Facebook page for your business (if not, why not?) you can switch your Instagram profile to a ‘business profile’ By switching your account to a business profile, it allows you to check your stats and analyse your performance. Are particular posts doing better than others? By looking at your insights you’ll be able to see what you’re doing well, and what’s not working so well.
Are you looking to improve your online presence?
At Crazy Hippos, we help you with everything. By everything w,e mean digital strategizing creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time. Call us and let’s create something amazing, together! Let’s get out there and start instagramming!
THE POWER OF HUMOR IN MARKETING
THE POWER OF HUMOR IN MARKETING
Everyone likes a good joke. Everyone wants to be entertained. But we often hesitate to use humor when it comes to marketing. Humor can be the diamond of marketing if done well. If done wrong, it can make a business look mean, annoying and absurd.
People are interested in smart and meaningful content. By using good humor in advertising, the ad may go “viral” and people will start sharing it for its comic essence. One of the best humor infused campaign was, when Burger King announced free whopper if they unfriended 10 friends from their Facebook account. This garnered a lot of attention and free coverage. Brands like Domino’s and McDonald’s have been garnering attention for their sassy presence too.
Being funny get attention, but there are chances it may backfire. You can be funny and do serious business if humor in your content is used properly. Here are a few important things to consider while adding humor to your marketing.
Define the “funny” element
Comedy is largely subjective. What may be funny for a 20 year old may not be appealing to a 50 year old. So knowing your target audience is essential. Use humor as a way of showing your audience, that you understand them. That you are one amongst them. We buy from people we like, and humor is the easiest way to get there.
Make your brand memorable with humor
Research shows that 42% of good happy experiences are forgotten, while the remaining 60% of negative experiences fade gradually from the memory. We certainly do not remember boring and dull advertisements. But do not allow humor to overpower your brand. Keep the focus on your company and product. There’s a sweet spot between being offensive and funny. Figure out the sweet spot and make your brand memorable to your audience
Focus on the Pain Points
Starting your new campaign with the pain points of your customers will not only get you focussed on the customer, but also allow you to highlight the pain points to ridiculous levels where it is undoubtedly hilarious. As an added bonus, this will also help to build empathy. It creates a picture that you understand the problems and difficulties faced by your prospects and customers. Try the truth-it can be funny, especially if you talk about issues that your customer can identify with.
Closing Thought
Humor is effective because it humanizes and surprises. Humor creates joy if done right. But sure, there is a risk in humor campaigns. So instead of beginning with a large campaign, start small. This will help you to know if people love connecting with humor and if your brand can create smiles and laughs for your audience. With the right spin, a little laugh can go a long way!
Over to you
You don’t have to do all the work by yourself. We know you have a business to run, the best way to get everything done is to have a strategic and powerful army of professionals who will do that for you. We, at Crazy Hippos, take care of your complete online reputation. From crafting informative emailers to running successful digital campaigns, we have done it all and we will use that very experience to do it for you. All you have to do is to Call us.
THE ANATOMY OF A KILLER LANDING PAGE
THE ANATOMY OF A KILLER LANDING PAGE
A Landing page is extremely important for any marketing campaign. A Landing page is a website page which is one of the most powerful tools specifically designed to convert visitors into leads. A good, persuasive landing page must grab the attention of your visitors and convince them to stay. Let’s take a quick look on how to craft an effective, high-converting killer landing page
The 7 major elements of a landing page
- ● A catchy and concise headline (Main Headline)
- ● A supportive subheading you can’t ignore
- ● An eye candy image ( preferably a image which depicts or shows what happens when the customer uses the product or service offered by you)
- ● A well-designed lead generation form to get in contact with your potential customers
- ● Clear action oriented call to action button
- ● A summary i.e, break down the benefits of your product/service into bullet points
- ● Social Proof i.e, Customer Testimonials
- ● Trust Logos
Powerful headline
Before creating a landing page, decide on a “clear and concise” concept . Stick to one main idea, and keep the copy’s short. The copy should be simple with impeccable grammar and should not be complicated. The headline and subheadline are the first things which a visitor notices in a landing page. Hence it should be able to spark an interest so that people continue reading it. The secondary headline should follow the same content which the main heading coveys. Otherwise, people may get confused about your offerings and lose trust. Be specific and do not clog the page with unnecessarily long copy’s which deviates from the main purpose of the landing page.
Engaging Visuals
A good landing page should contain visually attention grabbing images to drive the attention. Images are the first thing a visitor notices, hence it should give a good impression about your brand even before they read your copy. Avoid stock images because personalised images work better and can greatly increase the conversion rate. The page should have an “hero” image which should clearly communicate the product or service at a glance.
Simple Lead Generation Form
The lead generation form is one of the most vital part of a landing page. It can bring a difference between conversion and a bounce. The lead capture form should be optimised, asking only for information that you really need; name, company, phone number/ email ID. The placement of the form, also plays a crucial road in the success of your landing page. Place the form above the fold as it can fetch maximum number of eyeballs. This will help you in getting more qualified leads. The simpler you make it for visitors to contact you, it’s more likely they will take action.
Clear call-to action
A Clear and unmistakable CTA is very important to convey the value of your offer. It shouldn’t be drab and confusing and should be strong enough to convert the visitor to a customer. Make sure, you have only one call-to-action button. Too many of them will merely confuse people and you end up losing their trust. The CTA should be attractive and stand out. The easier it is to see, the better the chances of people clicking it.
Give an Explanation
It is important to communicate what the product/service offers crystal clear. Address the pain points, because humans are wired to avoid pain. Hence, when you make them think about it, they will subconsciously want to seek relief from the pain and you win a customer. Also, present your explanation in a way, it is easy for the visitors to read, preferably as bullet points. Highlight the advantages of your product.
Social proof & Trust symbols
So your landing page looks great. Your copy is persuasive. It is good to go . But still people may have their doubts and may not trust you. They may not know if they want theservice or product 100%. The best way to convince people is to show some social proof and what others are saying about the product, i.e.. Testimonials. This will help to instill trust and prove your boost brand’s credibility.
Do you need help to design or redesign your website and landing page?
Let us, Crazy Hippos, take a look and perform a quick audit of your site. We’ll give you our honest opinion on what your sites got going for it and where it could use some improvement. If it’s got nothing good going on, we’ll put it to you gently and then show you how great your website could truly be.
BUILDING BRAND TRUST WITH ONLINE REVIEWS
BUILDING BRAND TRUST WITH ONLINE REVIEWS
You have decided to go out with your family for a Saturday night dinner. What is the first thing you do? You are most likely to look into the reviews of restaurants nearby and make your decision on where to dine in. Customer reviews are very important as they help to increase conversions and rankings. Hence, it is very important to build brand trust with online reviews. If you don’t have any reviews from your client’s describing their amazing experience with you, you are losing on a lot of new customers.
Credibility equals to conversion
A study by review specialists Reevoo found 88% of consumers consult reviews before making a purchase. Online customer reviews are 12 times more trusted than manufacturer products description. It is very important to place your reviews on a relevant product/service page so that the potential customer gets to view all the details and make a decision. Amazon cleverly use their ‘Top 3 Customers Reviews’ first before listing others, but also add the ‘Most Recent Customer Reviews’ too.
Managing negative Reviews
Heard of the phrase, “All publicity is good publicity?”. A study by review specialists Reevoo found that bad reviews can increase conversions by 67%. Customers tend to believe reviews and products when they see both bad and good scores. Humans tend to get suspicious when they see no negative opinions among the reviews they read. If you are lucky enough, a negative review may encourage people with positive experiences with the service to stand up for it. Either way, the feedback will also help you review your service and identify the areas you need to work on.
SEO Benefits
Online reviews have a significant impact on SEO. A lot of positive reviews about your organization can help build your business ranking in search engines. Example: If somebody is searching for a boutique in a specific area, Google uses customer ratings as a major determining factor for which of the boutiques in the area should be displayed in the top three rankings. Customer reviews help to provide user-generated content, increased click-through rates, improved ranking for the brand and the product also increasing the click-through rates. In addition to customer reviews on your own site, Google reviews are often displayed against a brand or location search within Google. Yelp, TripAdvisor and third-party review sites such as Reevoo often rank well for company and product searches.
Google Customer Reviews
While adding customer reviews to your website is relatively easy with well-known plugins, it is worth trying out Google Customer Reviews. The Google Customer Reviews is free and also allows you to collect feedback from customers to calculate an overall score, which you can later display on your website, search ads and shopping ads. However, Google Customer Review extensions will only be triggered when your service/product reaches 150 reviews, collected within the last 12 months and with a minimum of a 3.5-star rating. Add social media icons to your website which will help you in building your social media customer base.
Closing Thought
It is very important to respond to the feedback you get from your customers. Negative reviews are a part and parcel of any business, and the best way to handle negative reviews is to show genuine sympathy and try to rectify the mistake. Try building a solid base of positive reviews so that it can help to nullify the negative reviews.
Looking for a reliable Digital Marketing Agency?
We can help with everything. By everything, we mean digital strategizing, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time.
Reach us and let’s create something amazing!
HOW TO DEVELOP YOUR BRAND’S PERSONALITY
HOW TO DEVELOP YOUR BRAND’S PERSONALITY
Scene 1: You are at the million dollar question of “Kaun Banega Crorepati”. Your excited and nervous while the dramatic music plays at the back. The question pops on your screen “ Does your brand have a personality? How do your potential audience describe your brand as such?”. Are you able to answer this question with confidence or are you fumbling and confused through the multiple-choice options in the hopes of you choosing the correct answer? If you can imagine yourself in a scenario of fumbling for the answer, then the following tips are for you.
● Define your audience. Not everybody needs your product. If you are selling diapers, you need to focus the targeted buyers i.e., new parents. There is no point in trying to sell diapers to everyone when they won’t even be needing it.
● Know your competition. If your competitors or the companies in your industry are coming up with something new, know what they are doing and who they are. Be aware of your competition. Both their successes and failures can help you learn.
● Find your USP. USP stands for Unique Selling Point. It helps you to differentiate your product from the rest of the similar products in the market. As much as the price is a sole determining factor when a person is confused to buy between product X and Y, your USP will create a distinct brand identity and persuade the consumer to buy your product.
For example: Both Sam and John run a noodles shop in an area which has a railway station and many schools surrounding it. Sam has a better business than John, because his shop is open 24*7 hours, offers 30 different types of noodles and a discount of 10% for students when they show their ID Card. In this way, his brand has evolved a personality on its own.
● Be Consistent. Create a consistent look and personality. Your Brand’s personality consists of many components which work together to shape up how your product/company is positioned in the market. The colours you select for your logo, how your website looks, the tagline, how you describe your product and services are some ways your brand can speak for itself. Be authentic and also make sure the message your brand is speaking is consistent both online and offline.
● Brand Building. No matter the size of your company, you should market the products through every medium available so that customers recognize you and remember your brand. Most of us use the word xerox when we need to take 2-3 copies of a document instead of using the word “Photocopies”. That is exactly what brand awareness does. We subconsciously replace the actual word with the brand name. However, this cannot be achieved overnight, and requires a lot of efforts to establish a solid brand awareness amongst the audience.
Interested in creating a brand, strategizing ways to build awareness of the brand?
You don’t have to do all the work by yourself. We know you have a business to run, the best way to get everything done is to have a strategic and powerful army of professionals who will do that for you. We, at Crazy Hippos, will take care of everything from logo designing to digital marketing . All you have to do is to Call us.
WHICH SOCIAL MEDIA PLATFORM IS THE BEST FOR YOUR BUSINESS
WHICH SOCIAL MEDIA PLATFORM IS THE BEST FOR YOUR BUSINESS
Social Media has become a part of our everyday life. However, many businesses make the mistake of trying to focus on all the social media platforms irrespective of whether that particular platform would work for their company and benefit them or not. Here is a guide on How to choose the right social media platform for your business.
Things to consider:
It is important to decide which platform is worth investing both your time and other resources. Here are a few questions you should ask yourself before you get started.
- ● Who is my target audience?
- ● What are my social media goals?
- ● Do I have enough resources to maintain the account consistently on a daily basis?
Choosing a Channel
Facebook benefits almost every business and is the most popular social media channel. It helps to build a community around your business. FB is used by almost every age group people ranging from teenagers to grandparents.
If you are into Software solutions, Healthcare, restaurant business, clothing brands or you sell accessories, facebook shall be the perfect platform for you to showcase your products through appealing images and captions. Make sure, you post different stuff like articles, blogs, videos and photos. You can also post client testimonials. Facebook also allows you to create events and promote it to your audience. Facebook ads can help you get good results at relatively lower costs.
Instagram is one of the top visual social media platforms. If you are into creative business, you can create the perfect Instagram feed. The year 2018, has seen many entrepreneurs flourish by selling their products through Instagram It also helps you connect with stars and celebrities. If you are into wedding photography or you have a cooking blog, all you have to do is click stunning pictures and upload them on Instagram with relevant hashtags and tagging other pages relevant to your business. You will be surprised by the response and DM you will be receiving.
Twitter is the perfect platform for those people whose target audience consists of young tech-savvy millennials. Information travels faster through Twitter than any news channel. It is the best channel to give real-time updates. By using trending hashtags, you can attract more traffic to your feed. But beware, every tweet cannot exceed more than 280 characters hence make sure your message is witty and talks volumes.
LinkedIn is a professionally-oriented platform. It is a great channel to connect with the industry leaders and to know about business meets and seminars. It enables us to identify potential prospects based on their employment level, job title, and industry. LinkedIn is basically an encyclopedia containing information in the form of blogs, research papers and eBooks. It is mandatory for every B2B business person to have a LinkedIn profile.
Closing Thought:
Besides these 4 major platforms, there are other social media channels like youtube, Pinterest, tumbler. Decide which platforms should you be using before putting your efforts and time into it.
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