A GUIDE TO WHITE HAT SEO
A GUIDE TO WHITE HAT SEO
SEO, the abbreviation of Search Engine Optimization, does not require an introduction. It is one of the most sought after marketing techniques in the digital world today.
Through a range of solid analysing activities using appropriate keywords you basically bring your website in front of your consumers by bringing it on the top of the search result page. When we say top, we mean in the Google Search Golden Triangle. The top three-four websites are the most clicked websites by the consumers no matter what they search for. “Golden Triangle” confirms nothing beats organic search results — sponsored sites that appear above results do very well though.
Coming back to bringing your website on top– wondering how exactly it is done in Google? SEO is a long process. It requires efforts and proper strategies, keyword placements and regular analysis. Many people, whom you should be aware of, promise you that the website will be brought on the top in no-time.
Wrong! You cannot bring it up in a giffy. If they are doing so, they are taking the wrong way which in SEO world we call — Black hat techniques. Let’s dig a little deeper.
There are 3 methods to run SEO. They are…
- White Hat — The ideal one
- Black Hat — The evil one
- Grey Hat — the evil one with ideal mask
| SEO Methods | What is it | What you must know |
| White Hat |
|
|
| Black Hat |
|
|
| Grey Hat |
|
|
The above tabular column makes it pretty clear as to which method is right for you and why you must choose it. Some people are still drawn to Black hat techniques as it provides them with quick results with a solid ROI in a very short time. But they are willing taking risk of get completely banned from Google which is nothing but utter business loss.
White Hat is a process of analyzing your website traffic by calculating–the number of visitors visiting your webpage, how much time they spend in particular page, checking which mainly follows Google rules and regulations, checking descriptions and updating content that engages, updating images and videos and also analysing your site stricture and overall performance.
It is basically using the correct techniques that ensures that your site performs well in the search engine page results (SERP) .
You must opt for White Hat techniques fi you want reliable results. Wondering what to ask an SEO agency? No problem! If you are approaching an SEO Agency for your SEO needs then make sure you get the following things properly checked out..
- Ask for their monthly strategy and deliverables
- Hours spent each month on the service?
- Technical aspects of websites that will be audited and fixed ?
- How many pages they will optimize initially?
- Planning for any landing pages or internal and external articles?
- How many backlinks?
- Most importantly, campaign analysis and reporting?
If the agency states that they will provide one set of services for first 2-3 months and then they will change them according to the results and what they discover in the initial stage –then you are in good hands.
This means that they are trying to find the right strategy that fits your brand and website and something that actually works instead of following one plan for months. The services will need tinkering after 3 months. Like we mentioned before, good SEO takes time.
The key to a good position in Google is to be thorough and withhold patience. You don’t want to end up banned by going wrong or choosing an agency that follows black hat techniques.
Looking for a reliable SEO Agency in Chennai ?
We, at Crazy Hippos, have in-house SEO experts, content strategists, developers and writers who will maximise your business reach through ONLY White Hat strategies that work the best for your company.
THE UNBREAKABLE RELATIONSHIP BETWEEN WHITE HAT AND GOOGLE RULES
THE UNBREAKABLE RELATIONSHIP BETWEEN WHITE HAT AND GOOGLE RULES
What are the Google Rules & Regulations and why are they followed so strictly in White Hat SEO concept?
If you are into SEO and are looking for rules that you must follow in White Hat–continue reading. Here you’ll find a simple and short version of all the rules that you must know in order to have a successful future in white Hat SEO. You must first get yourself thoroughly acquainted with the ins and out of White Hat SEO techniques that will keep your website safe.
Google rules and regulations are also known as “Google Algorithms”. There are some basic rules which you MUST follow in SEO such as
- Content is to be unique (a big no no to plagiarism)
- All your links must be properly connected to a particular category
- Irrelevant Keywords should not be used
- Hidden text or Hidden Link should not be used
Various Google Algorithms:
Alexa Ranking :
- It checks overall website ranking.
- It analysis each and every webpage, the amount of traffic on particular page, and finally generates the overall ranking.
Google HummingBird:
- This is one of the new updates by Google. This algorithm was announced on September 26, 2013.
- This algorithm checks each and every word, every sentence, paragraph and the overall content for plagiarism.
- This algorithms is mainly introduced to provide adequate results for the searches by scanning the content available on millions of web pages. It improves indexing of information and lays down proper results to searches.
PageRank Algorithm:
- This algorithm is mainly used for web pages. It finds the rank of each and every page.
- There is a mathematical formula that accurately calculates the webpage rank.
PageRank is also displayed on the toolbar of your browser if you’ve installed the Google toolbar. But the Toolbar PageRank only goes from 0 – 10 and seems to be something like a logarithmic scale:
| Toolbar PageRank (log base 10) | Real PageRank |
| 0 | 0 – 10 |
| 1 | 100 – 1,000 |
| 2 | 1,000 – 10,000 |
| 3 | 10,000 – 100,000 |
| 4 | and so on |
There is whole different calculation process that you must understand to know how the Google Pagerank Algorithm works. Read in detail about it here.
0 – 10 — This is the ranking position which is called pagerank
Here, 0 is the Low ranking.
For example: if your website is newly developed then your page rank will be “ 0 position ”.
10 is the High Ranking.
For example: If your website has a good domain age and your website is designed using the accurate method and engaging content then Google will bestow it with good ranking i.e., from “1 – 10 position”.
Google Panda:
Google Panda is a new version of Google’s search results ranking algorithm, introduced in 2011. This change lowers the rank of “low-quality sites” or “thin sites”, in particular “content farms”, and return higher-quality sites near the top of the search results.
Quickies —
- Google Panda launched on February, 2011.
- There is 28 updates between 2011 to 2015 for Google Panda.
- Separate low-quality and high-quality pages present in website
How Google Panda calculates your website?
- Thin content indicates that the content is not enough for that page or is extremely general content.
- It checks for duplicate content
- It checks if the website has minimal content and maximum images. Also analyses the safety structures of such websites
- Checks if the ad-content present in website is very high.
- Content is swamped with unwanted links or other websites’ link.
- Users are usually warned to visit that website or users might have banned that website.
- Content is not exactly matching or mismatching when visitors search by using search query.
Google Penguin:
Quickies to understand penguin
- This Google Penguin Algorithm was officially released on April 24, 2012.
- It was mainly created for checking unwanted links & keyword stuffing in websites
- It analyzes unwanted URL, Spam content and Spam links.
- Banns the websites that use Black Hat techniques.
- It immediately takes action against websites using Black Hat by decreasing their ranking
Google Penalty: A website will be banned from the Google if it is found to be using Black Hat techniques. The ultimate ban or penalization is known as Google Penalty.
Knowledge Graph: This algorithm focuses on SESR (Search Engine Search Results). It brings the visitors to the website by scanning their keyword among the website content using SESR.
Visual Ranking: This focuses on analyzing images. .It is an algorithm for finding and ranking images by analysing and comparing their content, rather than searching image names.
HillTop Ranking: Finding the documents that are available in the website, be it relevant to that search topic or not, is called HillTop Ranking Algorithm.
Trust Ranking: Analyzing the links which is present in your website and checking if they are connected properly with relevant content.
HITS Algorithm:
Quickies to understand —
- HITS (Hyperlink Induced Topic Search).
- HITS also known as “hubsend authorities”.
- Hubsend – Estimates the value of the links in page present in the website.
- Authorities – Estimates the value of the content of page that are present in the website.
Google Pigeon:
It is updated on July 24, 2014. This is mainly for local listing of the websites in search engine.
Google is visited by billions of people everyday. Don’t indulge in activities that may cause some serious damage to your web reputation. Follow these rules, know about algorithms and continue working with only White Hat Techniques.
Looking for a reliable SEO Agency in Chennai ?
We, at Crazy Hippos, have in-house SEO experts, content strategists, developers and writers who will maximise your business reach through ONLY White Hat strategies that work the best for your company.
5 EASY WAYS TO REDUCE BOUNCE RATE ON YOUR BLOG
5 EASY WAYS TO REDUCE BOUNCE RATE ON YOUR BLOG
Regardless of whether you are a small business, or a multinational company, blogging is necessary and indispensable for your online content marketing strategy. If a blog is well managed and regularly updated, it helps to improve the websites SEO. Writing a blog and getting traffic is just not enough. The content, design, page loading speed any many other aspects should be of top notch so that a visitor stays on a page much longer. Let’s say 200 people visited a blog of yours. 120 people leave your website after viewing the particular blog page. They could have left the page for various reasons- lengthy content, moved to another site, or any reason.
Hence, the bounce rate for this page will be:
BR : 120/200 = 0.6 or 60% of Bounce Rate
Here are a few tips on how to keep your visitors eyes glued to your digital page.
Study your Analytics
To begin with, find out every details of your existing website pages and blogs. Make a report on the type of audience who gets attracted to your blog, the keywords to be used, the content and layout of your landing pages. After making a thorough analysis, come up with solutions.
Optimize Page Load Time
It is not necessary, that a bounce rate is high because of the content in the page. There is a main issue which arises even before the user gets a chance to read through it. If a web page, takes forever to load, the user will simply move over to another site or another answer to his question. Slow loading pages, is one leading cause in most of the ecommerce websites. Make sure your visitors are able to view the content in a reasonable amount of time say.. 3 seconds.
Fix your broken links
When a visitor clicks on a link on your site and it fails to take him to the intended page, it not only frustrates him but also affect your SEO, page rankings, website conversions. Hence it is important to identify and fix broken links else it will drive your bounce rate up.
Improve your content
Last but not the least, Copywriting. Honestly, people neither have the time nor the patience which is why it is important to write concisely in short sentences. Update your outdated content. If need be it, translate your site for the international traffic. Incase you receive a lot of traffic from Germany, Japan, China translate the site into a few different languages. Split up all your longer posts into chapters. You can reduce your bounce rate by improving your content.
Have a clear call to action
The CTA button is the most important part of your site. The CTA should be appealing enough to spur users to take the necessary step – download a PDF, fill out a form, or even just click through another page. Generic, poorly placed, and boring CTA buttons will not help to gain your users attention. Be clear and precise about what you are offering and what action you want the visitors to take through the CTA.
Looking for a reliable Digital Marketing Agency in Chennai?
We can help with everything. By everything we mean digital strategising, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time. Call us and let’s create something amazing, together!
3 ESSENTIAL SEO TIPS AND TRICKS
3 ESSENTIAL SEO TIPS AND TRICKS
With the furious changing nature of the web, we are at the forefront of technological changes and constantly looking for innovative techniques to get the much sought-after page 1 ranking for our website. Here are a few tips we would like to share with you, if you are looking to achieve positive results in the SEO of your website.
Since we are at the mercy of Google’s algorithm, it is important to adhere to the panda and penguin updates. But do keep in mind that, we are actually writing for fellow human beings. Your meta-titles and descriptions should be short and crisp, thus making it easy for users to understand. We humans, are picky creatures and do not click on any link which does not make sense. So write all the titles, headings, descriptions, with the intention of keeping it simple & effective. Do not stuff them with chosen keywords that does not make sense.
All life is an experiment!
Creativity is inventing, experimenting and taking risks. Continue refining your work, and you will know if you are going in the right direction. Try testing combinations of keywords for a new page and observe if there is any notable improvement after these changes or did the result simply decline. Experimenting is the key. Check Google Analytics regularly to keep a track of your site’s performance.
Respect the link-building strategies!
Building backlinks is the most significant factor in determining your site’s ranking in search engines. Effective content with SEO rich keywords and outreach are key to have a successful SEO. Writing guest blogs, can also help you gain a link back to your site. Link-building strategy is very important for boosting your site’s SEO potential.
Closing Thought
These are a few SEO tricks which are tired and tested. There is so much more to SEO. Keep looking at this space for many more such tips and tricks on Digital Marketing and SEO
Looking for a reliable SEO Agency in Chennai?
We, at Crazy Hippos, have in-house SEO experts, content strategists, developers and writers who will maximise your business reach through strategies that work the best for your company. We also have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time. Call us and let’s create something amazing, together!
How to Increase Your ROI Through scientific SEM?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Twice Profit Than Before You Ever Got
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Best Domain Name for Student Ever
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
