DOES YOUR BUSINESS WEBSITE NEEDS REDESIGNING?
DOES YOUR BUSINESS WEBSITE NEEDS REDESIGNING?
These days you have been listening to the word ”responsive” quite a lot. Ever wondered what that has to with your business? People around you keep talking about making a responsive website, but what does that really mean? How is it going to help you? Does a new responsive website enough for your business to grow?
No beating around the bush!
Your time is precious and so is your money. We will not tell you that your website needs redesigning, we will discuss about certain signs that will tell you whether your existing website needs a makeover or not. We understand that redesigning is a large undertaking and that is exactly why we want you to seriously consider these signs before taking any decision, be it of redesigning or ignoring. After all, it’s all about attracting customers and increasing your consumer base.
Sign No. 1 — Your website hates mobile
Everybody knows the popularity of smartphones and how much people are addicted to using phones for every single thing. Now the question is when your potential customers searches for your website on Google or on any search engine for that matter, does your website appear perfectly? Meaning, can your consumer easily navigate? How does it look? Is it easy to view?
This is what non-responsive websites does. Whereas responsive websites respond to the type of gadgets the consumers are using, be it a mobile phone, tablet or anything. A responsive website will be user-friendly no matter where opened. The majority of people visiting your site will visit through a mobile device, if people can’t easily navigate your website on a mobile device, they will immediately leave and get their information from your competitor. Don’t let this simple conversion stop you from getting new leads and customers!
Sign No. 2 — It looks incredibly outdated
Your website is not some fine wine that it will become better as it grows old. Just have a look at your competitors’ website, you will get your answer. You don’t want your website to look old when the population itself has a maximum number of youngsters. An outdated website is going to cause you business. With cause, we mean–negative cause.
Attractive graphics, easy navigation and a call to action are certain things that are available everywhere, what about your website?
As a general rule, get a website redesign at least every three years. With how quickly consumer needs and technology changes, this will ensure your website stays up-to-date.
Sign No. 3 — Your bounce rates are bouncing like anything
Bounce rate–simply put–means someone has clicked on your landing page or has come to your website but has abruptly left without going deeper, which means, your website isn’t attractive or engaging enough to make them stay. There might be confusing design, no engaging content, difficult navigation, it might be difficult for your customer to find what they were looking for or maybe it was plain ”ugly”. There isn’t an exhaustive list of reasons but you should focus on some very important and basic things.
A functional website that clearly states its purpose, highlights the services/products and produces content that engages or at least educates the customer, will definitely strike the chord for you. Simply put, you will have a lot of traffic and a good number of people would want to talk to you which means an increase in conversion rates!
Sign No. 4 — Google can’t find you
Well, that hurts! Google is the biggest search engine and you being not available on it is a big disaster. Its like, you are gifting your potential customers to your competitors. You are missing out traffic, leads, and even sales if you are not appearing near the top organic (unpaid) search results for any important keyword that customers are typing to find the service you provide.
Certain fundamental SEO components can do wonders and have a noticeable shift in your rankings in the search engine and help bring searchers to your website.
Sometimes the reason why this happens is because Google might have blacklisted you. Yes, that true! According to one research, if your website does not have any content on your homepage or if you have put all your services and products onto the same page. In those cases the Google itself blacklists you. If content and where to put it are the major problem, choosing a new premium WordPress theme will help you a lot.
Sign No. 5 — Your website’s second name is ”slow”
How fast is your website? How much times does it take to load on the screen? Or to go from page to another? If it is taking more than 6-7 seconds then you have already lost your customer. 6-7 seconds is a very generous number.
Kid you not, people will not wait. There are thousand of sites that are waiting to rope your customer, slow loading is like serving them your customers on a silver platter. Google itself will penalize your site if your page speed is low ”“ the lower the page speed, the more severe the penalty. Your website must not have slow, glitchy and broken links. It will do you no good. Go ahead, Google your website, open it right now and analyze it by yourself.
Sign No. 6– Last content update was”?
Do you even remember when you last updated content on your website? Is simple changes taking so much time and consuming a lot of money? Then you must get a website designer and do the needful.
A content management system is an integral and standard part of your website management experience. Proper content management will help you generate good engaging content for your consumer which will make your bounce rates go away. There is no doubt about ”content being the king”. It’s time you utilize its strengths.
Sign No. 7– Your business goes right and your website goes left
If your website doesn’t match your business goals and doesn’t speak your brand language, then there is no point of having a band website at the first place. Your website is your primary marketing tool- its is supposed to convey and do what you would do if you meet a customer–sell! If your website isn’t performing these basic duties then you absolutely need to redesign.
Last but not the least, how many times do you energetically share the link of your website in big business groups and between your friends? If you think twice before sharing your website link then you know what you have to do!
We, at crazy Hippos, will first analyze your website and then recommend changes. We understand this huge step demands time, skills and your hard-earned money. We will not impose, we will understand first. We will first check if your website really needs a change or what part needs to be worked on.
Call us today for free consultation! We do not charge for evaluating.
THE POWER OF WHITESPACE
THE POWER OF WHITESPACE
WHITESPACE DO MATTER A LOT
Every designer loves the look of it and every client wants it to be filled. Any guesses what? Whitespaces. Just like how there are many overlooked brilliant actors and artists in the film industry, the white spaces are the most underutilized element when it comes to a web layout.
Imagine being given a page full of content without spacings and margin gaps? It would be difficult to read through the passages. The same applies with the web design too. It is very important to have spaces between elements in a composition otherwise the overall layout will look clumpsy and not appealing to read through.
Whitespace is the fundamental building block of a good design and when used correctly it can provide various advantages to your website. Read through, to know why whitespace is of great importance.
Increased content legibility
In order to provide a better user experience, white spaces between paragraphs and images is necessary so that people know what they are reading. It is important for your customers to stay on the page and continue reading.
Increases Interaction
In this ever fast moving world, we are always in a hurry. The truth is, people just don’t have time to browse through your site patiently. We are a bunch of impatient millennials. A good amount of whitespace will help to prevent distractions and in turn increases the interaction. A slight padding or special effect around important objects or content will immediately help to draw attention to it.
Highlight the CTAs
Call to actions are the most important elements of a site. It is important to make it bigger and attractive since it should stand out from the rest of the content in the page. It is very important to have white spaces around the CTA as it makes it more effective and eye catchy.
Neat and tidy site
First impression is the best impression. In fact it creates an everlasting impression. Too much of content and elements will make the page look untidy and messy. Using white spaces will make the site neat, tidy and helps in better navigation. It will add a touch of elegance and superiority to your website.
Creating Balance
It is important to balance things both in life and in your website. Too much of whitespace will lead to people thinking the site contains nothing valuable. Whereas too little whitespace will lead to people thinking it is disorganised and unreliable. Hence use white space wisely to separate contents and improve user experience. This will pave a way to a clearer communication of ideas.
Are you looking for a web designing company in chennai? We can help you.
Let us, Crazy Hippos, take a look and perform a quick audit of your site. We’ll give you our honest opinion on what your sites got going for it and where it could use some improvement. If it’s got nothing good going on, we’ll put it to you gently and then show you how great your website could truly be.
HOW TO WRITE CONTENT FOR LANDING PAGE THAT CONVERTS
HOW TO WRITE CONTENT FOR LANDING PAGE THAT CONVERTS
It is a known fact that landing pages convert better than a homepage. Successful marketers are aware of the fact that creating a new product or service and launching it through the home page will not be as successful when compared to promoting it through a dedicated landing page. Here a few tips on how to write content for landing page that converts.
Why are landing pages so important?
Landing ages are important because they have the ability to segment the prospects into subgroups of consumers. They can align the right message to the right audience at the right time.
Landing page apprehending process
- Identify the selling points and USPs of the product or service
- Identify the visuals and copy you need to convey the USP’s clearly and concisely
- Lastly, design your page in a way that is creates an impact on your audience
In simple;
- Get attention
- Turn that attention into interest
- Translate that interest into action
A landing page is for conversions, plain and simple. However to get to conversions, words are the primary tool in the pursuit.
#1 The headline should be indicated and associated directly from where your visitor came to the landing page or ad copy that drove the click. This is the most important part of your landing page
#2 Be specific with a clear call to action. You can use graphic buttons or hotlinked text. It should be able to guide the prospect what they actually should o. Test your CTA copy before zeroing on a final one.
#3 Write in the second person – You and Your. Nobody wants to know about you or your company. The only thing they will be interested in is how the particular service or product benefits them and about the deals and offers.
#4 Write your copy not to showcase your creativity or ability to write clever and witty phases. It is of no use if the particular copy is not understood by a common man. Write a clear and persuasive message which can actually be understood by reading it the first time.
#5 Keep the most important points at the beginning of the landing page or at the end. Human beings tend to pay more attention only to the beginnings and ends. They may omit reading the middle lines. Hence keep your most critical and crucial messages and arguments in the beginning or end.
#6 Eliminate the unwanted information such as too many navigation bars, links and visuals. The reader should be able to concentrate exclusively on your copy and the supporting visuals.
Closing Thought
Do you need help to design or redesign your website and landing page?
Let us, Crazy Hippos, take a look and perform a quick audit of your site. We’ll give you our honest opinion on what your sites got going for it and where it could use some improvement. If it’s got nothing good going on, we’ll put it to you gently and then show you how great your website could truly be.
Twice Profit Than Before You Ever Got
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
Best Domain Name for Student Ever
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
The Basics of Blogging Search Optimization
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
