WHY DIGITAL MARKETING IS A MUST IN REAL ESTATE
When it comes to marketing, digital is the way of the future.
Digital marketing can provide advantages to different industries, and, in the case of the real estate industry, the results are almost transformative. Gone are the days of age old marketing plans consisting solely of person-to-person events and traditional media. Instead, reaching the customers through email and social networks are now crucial to every company’s marketing efforts. Although people will always make their final choice to buy in person, a majority of research is done by buyers beforehand, making them form strong opinions even before viewing properties. For this reason, we suggest realtors to maintain a strong online presence.
“Certainly the advent of technology and electronic commerce has had an immense impact on the real estate industry.” – Michael Oxley
It’s a situation to which you either adapt or simply be left behind. With smartphones in hand, every person has become smart and knows how to research an avenue well before investing in it. Same goes for Real estate. Every buyer is now searching for brokers, dealers, projects, and sellers online, and even comparing prices online. It becomes all the more necessary for the Real Estate businesses to market digitally.
#1 Visibility
Active social media accounts and a constructive website offer brand enforcement and recognition that would not be found in traditional media. Being visible and active in such places
where people are looking, builds a trust for the companies in the minds of the buyers.
#2 Better Customer Interaction
Clear messages in regards to the prices and locations of the projects gives the customer a better idea. And a substantial digital presence gives you the opportunity to interact with the customer and engage with them in conversations. Blogging and leaving interactive elements in the form of buttons, and feeds can generate excellent results.
#3 Higher Conversion
Conversation to Conversion. From visiting your websites through the ads in Facebook pages to getting engaged in a conversation through commenting on the blogs. When a customer gets an active response to his issues, he gets a better idea of the projects and as mentioned above, there is trust that gets built in the process. And you have converted a visitor to a customer.
#4 Lesser marketing costs
Promoting a business online, reaches out to a wide range of customers. Unlike traditional media (print, television, etc.) that chuck high rates, and in some cases go ineffective at reaching the target market. If you’re looking to attract more real estate leads to your website, increase your appeal in the digital marketplace or boost your branding online, there are several key strategies you are going to want to know that work.
#5 SEO
The better the SEO, the more your customers. As your company’s name tops the search chart, people are obviously going to visit your website first before anyone else’s. 89% of the marketers have said that their SEO marketing efforts is very successful.
#6 Social Media
The best player when it comes to real estate is the social media. It is accounted for having drawn the maximum number of visitors to a company’s website. According to studies, a person visits and revisits his social media account 3-4 times a day. And your real estate business can make the most out of their visits.
#7 E-mail marketing
A study showed that 14.1% of those who open Real estate related email, click at least one link in the message. Emails can also be a great way to increase revenue. Customers who have shown interest in certain properties can be sent relevant information via email. This is a great way to keep buyers engaged and updated on current developments.
#8 Content marketing
Blogs and content that the customers find relevant and helpful can engage a customer’s interest in your company.It is important to any real estate agents marketing plan because people want to know more and more about a community, the financial scenario and other useful information, before finally investing on that project.
Looking for a reliable Digital Marketing Agency?
We can help with everything. By everything we mean digital strategising, creative post creation, content management, creative copywriting and even social media management. We have a team of experts who’ll handle all your digital marketing needs with absolute professionalism and creativity at the same time.
Reach us and let’s create something amazing!
